America's tire since 1900, Firestone has always been part of trucking. Founder Harvey Firestone started the "Ship by Truck" movement, which helped create today's trucking industry. And, he constanly preached the value of interstate highways. It's all part of Firestone's commitment to be "Best today, still better tomorrow."
Chances are you don't go a week without hearing or reading the expression "Where the rubber meets the road." Originally part of a Firestone advertising jingle, today it means the moment of truth, the place where action replaces talk. It's the place where excuses can't cut it, the place where poor performance can't hide behind the hype. It's where you go every day, where Firestone goes with you. It's "Where the rubber meets the road."